“Structure provides the advantage, but strategy creates the utility. Like the hub of a wheel, the most effective growth systems are those that design the space between the parts.”
My Journey: From Architecture to Data Storytelling
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Architecture
My background in architecture instilled in me a deep appreciation for the power of visual narratives. I've always been fascinated by how design can be used to communicate complex ideas in a clear and engaging way.
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Digital Media
This fascination led me to the world of digital media, where I spent a decade honing my skills in data analysis, strategic planning, and audience engagement.
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Data + Stroytelling
Now, as a data storyteller, I combine my passion for design with my expertise in data to create visualizations that inform, inspire, and drive action.
A little something about my values
My core values are deeply rooted in the principles of innovation, creativity, and a commitment to excellence.
I believe in pushing boundaries, exploring new possibilities, and constantly seeking ways to improve and evolve. I'm driven by a passion for discovering and communicating truth through data, and I'm dedicated to using my skills to create impactful and engaging visual narratives. I value collaboration, transparency, and a data-driven approach to decision-making. Above all, I'm committed to using my expertise to make a positive impact on the world, one creative project at a time.
My sea of skills
My skills are a blend of creative and analytical expertise, honed through years of experience in architecture, design, digital media, and data visualization.
Visual Communication & Design
Design Fundamentals Strong foundation in design principles, composition, and visual communication.
Architectural Background Spatial thinking, understanding of form and function, and experience with visual representation and expert in planning and executing complex projects.
Interactive Data Visualization Expertise in translating complex data into compelling visual narratives, integrating rigorous data normalization in python, excel and Power BI, and complimenting with true data visualizations designed in Illustrator and Figma. Capacity to develop HTML and CSS interactive content integrating D3.js and creative coding.
Graphic Design Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, Firefly), Figma for UI/UX design and interactive experience development.
Digital Media & Marketing
Digital Strategy Developing and executing data-informed strategies across digital and traditional channels.
Media Planning & Buying Experience with multi-format media planning, market research, and campaign optimization.
Content Strategy Creating and curating engaging content that drives audience engagement and achieves business objectives.
SEO/SEM/SMO Optimizing digital content for search engines and social media to increase visibility and engagement.
Data Analysis & Technology
Data Analysis Proficient in extracting insights from data using various tools and techniques.
Data Visualization Creating impactful visualizations using tools like Python, Power BI, Tableau, and more.
AI & Machine Learning Experience building AI-driven processes in rigorous and complex organizatins, developing AI projects for creativity and optimization as well as a passion for leveraging technology for innovation.
Web Development Development capabilities in HTML, CSS, and JavaScript (D3), and a keen creative coder.
Global Skills
Project Management Leading and managing complex projects, ensuring timely execution and adherence to budgets.
Communication & Collaboration Excellent written and verbal communication skills, with a proven ability to collaborate effectively with cross-functional teams.
Problem-Solving A creative and analytical approach to problem-solving, with a focus on finding innovative solutions.
Languages Fluent in English, Spanish, and Portuguese.
